Are consumers the drivers of the change in fashion? What fashion do they want? Are they willing to change the way they shop and what they buy? Are the new fashion influencers changing the narrative and mindset of masses? When and where is the tipping point and what does it mean?
What is sustainable fashion? Why do we need it? Do consumers really want a sustainable fashion? Community building and the “new cool”. Research, Influencers and front runners. Raise of secondhand/VINTAGE, leasing instead of buying. What is the role of influencers?